Event Summary

Attend Westminster Insight’s Student Recruitment and Admissions Conference to hear from leading experts in the higher education and marketing sector on all of the current issues affecting recruitment, participation, enrolment yield rates, and admissions.

You’ll hear from UCAS, TASO and OIAHE about trends in student behaviour, demands and expectations and the changing landscape of HE.

Gain an update on widening participation. Take away strategies to reach and enrol a diverse student cohort and ensure that you are up to date on the latest Gen Z behaviours and trends. Learn new strategies to attract students from various target groups.

Ensure your recruitment campaigns stand out from the crowd. SMR will deliver their findings on student digital media habits and consumption preferences, including the best channels and strategies to reach students. How can you best make meaningful connections with prospective students, and create the content that students want?

Through practical discussions and best practice sharing, we will cover ways to incorporate student voices into your campaigns, prepare students for enrolment and interviews, and ease common concerns surrounding the cost-of-living crisis.

How can higher education providers most successfully manage admissions? We will discuss how marketing, recruitment and admissions can work together to manage student expectations and help with cost-of-living concerns.

We will look at campaigns to attract postgraduate students and meet international student recruitment targets. You will hear different marketing strategies on how to support international students, and balance international recruitment alongside other targets including diversification.

Don’t miss this opportunity to hear from award winning institutions and experts in admissions and recruitment. Enjoy a day of networking and sharing ideas with colleagues in-person or online from across student recruitment, marketing and admissions.

Choose to attend in-person or online.

Key Points

  • Latest trends and factors influencing student decision-making
  • What interaction and engagement the student of today expects from higher education institutions
  • Collecting and using robust market intelligence and insight to inform planning and marketing activity
  • Attracting and retaining international students; overcoming latest challenges and assessing marketing strategies
  • Diversity and inclusion in admissions – reach underrepresented populations and create equitable admission practices
  • Student confidence amid the cost of living crisis – Student Finance arrangements for 2024, help with job-seeking, cost-saving initiatives and on-campus support
  • Postgraduate students – understanding and tapping into their various decision-making factors and journeys
  • Future of role of  AI  for admissions and recruitment​

Venue Details and Access

In-person – This conference will take place at the Institution of Structural Engineers, Bastwick Street, London EC1V 3PS. Attend in person or online to network, build relationships and learn from your peers.

Online – The conference will be recorded and live streamed via a custom digital platform. The content will be available on demand for 14 days.