Insights

Katherine Wildman, B2B copywriter, script writer and trainer shares her thoughts on the impact of AI on creativity and what we can do about it.

Crises strike without warning. From data breaches and service outages to social media backlashes or reputational scandals, every organisation faces moments that test its resilience and credibility. In these situations, how you communicate matters just as much as what has happened.

With journalists flooded by hundreds of emails and story ideas each day, even the strongest press release can struggle to get noticed. The real skill lies not just in writing an effective release, but in knowing how to pitch your story and prepare your spokesperson to bring it to life.

Public affairs is often misunderstood as lobbying in its narrowest sense – a behind-the-scenes attempt to persuade politicians. In reality, it is about building trusted, transparent relationships that help shape better policy and deliver real change. In an era of increased scrutiny and accountability, the way organisations engage with government and decision-makers matters more than […]

The creative industries have been identified as a key growth-driving sector in the Government’s Industrial Strategy. A taskforce, led by Baroness Shriti Vadera and Sir Peter Bazalgette, has begun work to deliver an ambitious and targeted Creative Industries Sector Plan. On 8th April 2025, leaders, creatives, policymakers and innovators came together in the heart of […]