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  • We are inclusive: we promote equality and diversity in all that we do, through our events content, through our training programmes, and within our organisation.
  • We champion integrity, honesty, and openness.  These are core principles, at the heart of how we work and what we do, within our organisation, and through our events and training.
  • We are driven by content: we are rigorous in our approach to research and innovation.
  • All we do must add value, such as through insight, for the audience for which it is intended, and to the invisible audience beyond that (e.g., the customer, the patient, the pupil).
  • We are professional: we want all that we deliver to be a useful, positive, experience.
  • We care about our people and are passionate about what we do.
  • We want to support the sectors in which we work: not only through providing excellent content, but in other ways, such as through fundraising, where we can.
  • We are neutral in all that we do: we are not politically, regionally, or in other ways, biased.
  • We aim to have no barriers, cutting across sectors and regions, to reach all audiences, to share experiences, to collaborate; to form connections and partnerships.