Social Media for the Public Sector

Overview
Course Outcomes
Agenda
Trainers
CPD
In-house Training

Course Summary

Social media is a vital channel for connecting, engaging and building trust with the public. But are you truly making the most of it?

Join our Social Media for the Public Sector Online Training to ensure you are using social media efficiently and effectively. Gain expert insights and practical tools to enhance your online presence and drive meaningful engagement.

Discover which platforms best reach specific demographic groups and learn how to be more responsive to community needs. This interactive training provides real life examples of how to encourage participation in local events, promote inclusivity, and craft messages that truly resonate with diverse audiences.

With the right skills, strategic platform choices, and valuable partnerships, public sector organisations can confidently navigate the fast-paced world of social media. Discover how timely, targeted communication can deepen public relationships and help you better serve your community.

Learn how to benchmark, monitor, and measure your success—so every campaign counts.

Trainers

Luan Wise

Social Media Expert and Trainer

Darren Knight

Deputy Chief Executive

Warwick District Council

Who should attend

This course is recommended for those who are responsible for day-to-day social media activity in the public sector, from housing, local and central government, social care and NHS, schools, colleges, charities and more, including:

Marketing and social media teams
Communications and digital teams
Partnerships and strategic development teams
Public affairs and policy teams

Online Training

Participate in live training online
Group work and practical scenarios
Course materials

Really useful training session, lots to take away. Luan knows her subject and I feel went over and above to tailor the session to suit the participants.
Stephanie Taylor, Blackpool and The Fylde College

Well presented with plenty of engaging and helpful content.
Huw Jenkins, Welsh Government

Really useful and diverse content to learn about. Lots to go off and take forward and some interesting new perspectives to take forward.
Sam Walker, HM Land Registry

A very comprehensive and useful session with expert insight provided. Lots of resources to take forward for the future.
Joseph Williams, Essex County Council

Course Outcomes

Practical steps to set your objectives and optimise your social media presence
Focus on your target audience and creating bespoke content that adapts to each platform
Understand how to engage your colleagues with your social media plan
Learn how to evaluate and report successful social media campaigns
Explore effective listening and monitoring of social media channels
Ensure you are complying with GDPR and accessibility requirements

Agenda

10:00 - 10:30

Introduction from the Course Leader

The social media landscape in 2025

Luan Wise

Social Media Expert and Trainer

10:30 - 11:30

Developing a Social Media Presence

The importance of a social media policy within your organisation
An overview of social media platforms and how to ensure the right fit for your target audiences and communications strategy

Guest speaker: Darren Knight, Deputy Chief Executive, Warwick District Council will share a LinkedIn Case Study

Darren Knight

Deputy Chief Executive, Warwick District Council

11:30 - 12:00

Knowing What Social Media Success Looks Like

Setting SMART objectives
What makes a good social media post
Creating bespoke content for each platform

Participants will break into groups to share common challenges which will be addressed throughout the day

12:00 - 12:15

Morning Break

12:15 - 12:50

Effective Listening and Monitoring Tools

Proactive and reactive communications via social media
How to listen with the intent to understand your target audience and identify opportunities

12:50 - 13:40

Lunch Break

13:40 - 14:20

Building Engagement

Producing engaging content on TikTok, Instagram, X (formerly Twitter) and Facebook
Employee advocacy: how to get your staff on board with social media
Reading your analytics right: understanding your audience and getting insights from your data

14:20 - 15:00

Social Media Do's and Don'ts

Optimising your social media profiles
Best practice for using hashtags and emojis
How to determine the best times to post on social media
Tools and resources for content creation and social media management
How to ensure your social media content is accessible
Understanding social media and GDPR
How to manage negative comments and prepare for a crisis

Participants will get the opportunity to share and discuss their challenges

15:00

Close of Course

Course Leader

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 25 years’ experience working in agency, client-side and consultancy roles.

Luan has worked with organisations across B2B and B2C, public and private sector plus not-for-profit – bringing a wealth of experience and insights to her training courses. A recognised specialist in the world of social media, Luan is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta and the author of multiple award-winning books.

Guest Speaker

Darren Knight is Deputy Chief Executive for Warwick District Council, he previously was Executive Director at Cheltenham Borough Council and responsible for a wide range of Council services including strategy, community development, communications, regulatory services, legal services, customer service, leisure and culture.

Darren has a CIM Diploma in Digital Strategy and can be found on X (previously Twitter) tweeting about local government, Arsenal and creative communications.

Luan Wise

Social Media Expert and Trainer

Darren Knight

Deputy Chief Executive

Warwick District Council

CPD

This course is CPD Certified.

Contribute 5 hours towards your Continuing Professional Development (CPD) and receive a certificate of attendance.

In-house Training

This course can also be offered as in-house team training. Find out more about our tailored training solutions by contacting us at learning@westminsterinsight.com

In-House Training

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Wednesday 14th January 2026

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Writing Effective Press Releases Online Training

Wednesday 15th October 2025

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Content Planning for Social Media Online Training

Tuesday 13th May 2025

Marketing and Communication Training Courses

Social Media for the Public Sector

Online Training

Course Summary

Testimonials

Course Outcomes

Agenda