Course Summary

Join our Instagram for Public Sector Communications online training course to discover how to use Instagram as a powerful tool for public sector communications and stakeholder engagement.

This interactive course explores how Instagram can support your organisation’s objectives, from sharing important information and updates to engaging directly with your community in creative and accessible ways.

Gain expert guidance on the use of different Instagram formats (including feed posts, stories, reels, lives, and broadcast channels) to connect with diverse audiences and ensure your messages are clear and impactful. Understand the advantages and limitations of using paid vs organic content and discover how to balance the two approaches to maximise visibility and ensure cost-effective use of resources.

Learn how to review and interpret Instagram Insights so you can measure what is working and demonstrate impact. Throughout the course, we will highlight best practice examples from the public sector and beyond, including the impact of AI on content creation and data analysis. Take away practical ideas to implement in your own role and continuously improve your content.