Course Summary

Our Introduction to AI in Marketing online training is designed to teach you how to effectively utilise AI tools and technologies to improve your marketing campaigns and boost audience engagement.

Explore how AI can transform your digital marketing efforts across various channels, including display advertising, social media, email marketing, and search engine optimisation. You will learn to optimise your campaigns and gain valuable insights into consumer behaviour using powerful AI tools like ChatGPT for content creation, Midjourney for image generation, and Perplexity for data analysis.

Gain expert guidance from an industry professional who will show you how to implement AI in your content creation, marketing campaigns, and data analysis, enabling you to craft targeted messages that truly resonate with your audience.

Participate in interactive exercises and receive feedback from our expert trainer, honing critical skills such as creating effective prompts for content generation, designing captivating social media posts, and analysing data with popular AI tools. We will also address ethical and practical considerations surrounding AI in marketing, focusing on responsible data use, copyright and transparency.

By the end of this course, you will have a comprehensive understanding of leveraging AI to refine your marketing strategies, improve targeting, personalise content, and execute more effective campaigns. Don’t miss this opportunity to elevate your marketing skills to new heights.