Content Planning for Social Media Online Training

Overview
Course Outcomes
Agenda
Trainers
CPD
In-house Training

Book online

Course Summary

Join our Content Planning for Social Media online training to ensure your 2025 social media activity gets results. Learn how to create and share authentic content across different platforms including LinkedIn, Facebook, Instagram, X (Twitter) and TikTok.

At this interactive online training, you will hear best practice guidance from a leading industry practitioner with new ideas and practical tips for creating and curating great content.

This interactive course will break down the four types of content for social media:

Written – posts, blogs and articles
Visual – images and infographics
Audio/video
Interactive and user generated content

You will learn best practices to ensure your social media content is accessible and inclusive. Discover how to use GenAI tools to support content ideation, creation and analyse performance data.

Breakout sessions will be included through the day so that you can interact with peers and discuss the course materials. Please note, this practical one-day course covers organic engagement, and not paid social media.

Trainers

Luan Wise

Social Media Expert and Trainer

Who should attend

If you’re involved with planning and/or creating content for social media – this course is for you. We will be sharing relevant examples across private and public sector organisation, B2B/B2C and higher education.

Online Training

Participate in live training online
Group work and practical scenarios
Course materials

Absolutely brilliant session again, I would recommend Luan's sessions to anyone in a social media role. The sessions always make me think differently about social media, make me look at data in new ways and I always leave with a list of sites to use. Both sessions I have done with Luan have been extremely valuable.
Christina McAlpine, NHS Education for Scotland.

Luan was extremely knowledgeable on social media and all the elements of it.
Lindsay Wingate, Essex County Council

It was a very useful workshop with good insights and content that related to a wide range of different business areas and industries. There was plenty in there to make me think of different improvements, in the short, medium and long term, that I can make to our social channels.
Fiona Williamson, Northern Ireland Housing Executive

Great atmosphere, Luan is a fantastic presenter and moderator!
Sophie Kulla, Blacklane

Seamless session with a really good mix of info, chat rooms and general discussion.
Mat Reaney, Rail Accident Investigation Branch

Course Outcomes

By attending this course you will be able to:

Identify what good social media content looks like
Keep your focus with content pillars and define your approach to different social media platforms
Generate new content ideas and work with partners
Hear best practice guidance for posting, content curation and digital story telling
Learn to share content that isn’t your own and avoid copyright issues
Learn how to manage comments and engagement with your community

Agenda

10:00 - 10:10

Welcome

Luan Wise

Social Media Expert and Trainer

10:10 - 10:30

Course Introduction

Aligning social media platform choice with your objectives, target audiences and resources

10:30 - 10:50

Defining Your Content Pillars and Key Messages

Aligning social media platform choice with your target audiences
Keeping focus with content pillars and key messages

10:50 - 11:30

How to Use Social Media to Tell Stories and Boost Engagement

How to use storytelling techniques to capture attention
How to make your social media content more engaging and shareable

11:30 - 11:45

Morning Break

11:45 - 12:00

The Four Types of Content for Social Media

A discussion about written, visual, audio/video and interactive content types, their role throughout the buying decision process, and how to best use them for social media content. Learn how to re-purpose content across these different formats.

12:00 - 12:25

Content Creation vs Curation

Achieving the balance between content creation and curation
How to get your colleagues involved with content creation
Tips and tools for curating content
How to share content that isn’t yours (i.e. how to avoid copyright issues)

12:25 - 13:00

Social Media Content Best Practice

In this part of the workshop, we will look at social media content examples.

We will also look at key topics including:

Accessibility
Inclusivity
Use of emojis
Use of hashtags

13:00 - 13:45

Lunch Break

13:45 - 14:15

How to Generate Content Ideas for Social Media

Tips and tools to help generate content ideas for social media, including GenAI and employee engagement
How to plan your ideas using a content calendar

14:15 - 14:50

How to Co-create Content with Influencers, Creators and Partners

The benefits of collaboration
Identifying the right collaborators
Working within the ASA guidelines

14:50 - 15:15

Measuring Success

What do we need to measure, and what tools will help us identify what is working, and what isn’t?

In this final part of the workshop, we will review:

Reach
Engagement
Sentiment analysis
How to manage comments (public and DMs) and your community

15:15 - 15:30

Final Q&A, Wrap Up and Further Resources

15:30

End of Training Session

Luan Wise

Social Media Expert and Trainer

CPD

This course is CPD Certified.

Contribute 5.5 hours towards your Continuing Professional Development (CPD) and receive a certificate of attendance.

In-house Training

Westminster Insight provides bespoke training at a time and place to suit you and your organisation’s needs. All our courses can be provided online, at your place of work or a venue of your choice. Additionally, we can tailor or create a course to suit the exact needs of your organisation. We will discuss the learning outcomes with you and tailor the training to the needs of your organisation.

Benefits of in-house training:

Flexible – Schedule a course date and times that work best for you and your teams. Upskill your teams immediately as training needs arise. Choose from in-person or online and bring your teams together to learn in an interactive, friendly environment.

Cost-effective – Train groups of individuals working in the same organisation without incurring travel or accommodation costs.

Customised Content – Our experienced trainers work with you to ensure that the course content is tailored to meet the needs of your teams and organisation. Benefit from the opportunity to have in-depth discussions about scenarios in your organisation in a confidential forum.

Find out more about our tailored training solutions by contacting us at learning@westminsterinsight.com

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Course Summary

Course Outcomes

Agenda