Course Summary

Many UK employers are using social media effectively to hire.

Join our highly interactive Social Media for Recruitment online training course and learn how to harness social media to attract the right candidates and strengthen your employer brand.

We will cover the latest trends in social recruitment and take a deep dive into LinkedIn, including free vs paid social tools, LinkedIn Recruiter Accounts, Careers Pages and the Jobs Tab.

While LinkedIn remains dominant for UK hiring, the platform mix is diversifying – Facebook, TikTok, X and Instagram can all be valuable platforms, particularly for reaching Gen Z.

Employer brand matters more than ever, especially with younger candidates. Learn how to shape the right impressions before people apply, engage passive candidates, and build a strong employer brand through great content and employee advocacy – reducing time-to-hire while attracting people who fit your culture.

With AI reshaping hiring, we’ll also cover data privacy, new guidance from the ICO, and your responsibilities around automated decision-making (ADM) in recruitment.

You will have the chance to discuss challenges and successes in interactive break out sessions, and to put your questions to our expert course leader.