Course Summary

Our Crisis Communications Online Workshop will provide a step-by-step guide on how to plan and manage an effective crisis communications response.

This workshop will help you to define what constitutes a crisis and plan how to respond accordingly. 

Public scrutiny of organisations has never been greater, particularly when faced with a crisis. An incident can occur at any time and take many forms – a cyber breach, a natural disaster or terrorist attack, a badly worded tweet or an activist campaign. If handled badly, it can rapidly escalate and devastate an organisation’s reputation. If managed well, it can strengthen relationships and trust. Understand the role of the communications team when the worst happens.

Drawing from a range of real-life incidents and different scenarios, you will gain actionable insights and guidance to help you handle the media and communicate with key stakeholders during a crisis.

Learn how to identify an incident and rapidly escalate and manage your response; understand what the media are looking for and how to manage them; how to manage social media to your advantage; and must haves and ‘watch outs’ in preparing your spokespeople for interview.