
Sara McCracken FCIPR
Head of Fundraising and Communication

Sara McCracken FCIPR
Head of Fundraising and Communication
Sara McCracken is an award-winning communications specialist with more than 20 years’ experience in different areas including environment, health, education, politics, equestrian and agri-rural businesses. She has worked in a range of businesses – a trade union, charities, political party, membership organisations and an alpaca farm.
Sara has been involved in activist campaigns including smoke free workplaces; organ donation; minimum pricing of alcohol; chest, heart and stroke illnesses; care of older people; education; children and young people; mental health; and the environment. She also co-found Women in PR Northern Ireland in 2018.
Sara led the CIPR double-award winning Revive our World campaign for RSPB NI, which resulted in climate change legislation being passed in the Northern Ireland Assembly.