Name: Social Media for the Public Sector Online Training
Author: Samantha Harden

Overview
Course Outcomes
Agenda
Trainers
CPD
In-house Training

Book online

Course Summary

Social media is a vital channel for connecting, engaging and building trust with the public. But are you truly making the most of it?

Join our Social Media for the Public Sector Online Training to ensure you are using social media efficiently and effectively. Gain expert insights and practical tools to enhance your online presence and drive meaningful engagement.

With the right skills, strategic platform choices, and valuable partnerships, public sector organisations can confidently navigate the fast-paced world of social media. Discover how timely, targeted communication can deepen public relationships and help you better serve your community. This course will consider LinkedIn, Facebook, Instagram, X and TikTok.

Learn how to benchmark, monitor, and measure your success—so every campaign counts. Plus, discover how AI-powered tools are reshaping the social media landscape—and how public sector communicators can use them responsibly and effectively.

LinkedIn is mentioned only via the guest speaker case study. Consider expanding the Course Summary to reference LinkedIn explicitly as a key platform for public sector thought leadership, stakeholder engagement and recruitment.

Consider adding a sentence here about how AI tools are transforming social media for public sector organisations – this would signal the course’s relevance to current trends and attract delegates who are curious about AI-assisted communications.

Trainers

Luan Wise

Social Media Expert and Trainer

Darren Knight

Deputy Chief Executive

Warwick District Council

Who should attend

This course is recommended for those who are responsible for day-to-day social media activity in the public sector, from housing, local and central government, social care and NHS, schools, colleges, charities and more, including:

Marketing and social media teams
Communications and digital teams
Partnerships and strategic development teams
Public affairs and policy teams

Online Training

Participate in live training online
Group work and practical scenarios
Course materials

Really useful training session, lots to take away. Luan knows her subject and I feel went over and above to tailor the session to suit the participants.
Stephanie Taylor, Blackpool and The Fylde College

Well presented with plenty of engaging and helpful content.
Huw Jenkins, Welsh Government

Really useful and diverse content to learn about. Lots to go off and take forward and some interesting new perspectives to take forward.
Sam Walker, HM Land Registry

A very comprehensive and useful session with expert insight provided. Lots of resources to take forward for the future.
Joseph Williams, Essex County Council

Course Outcomes

Practical steps to set your objectives and optimise your social media presence
Focus on your target audience and creating bespoke content that adapts to each platform
Understand how to engage your colleagues with your social media plan
Learn how to evaluate and report successful social media campaigns
Ensure you are complying with GDPR and accessibility requirements
Harness LinkedIn to build your organisation’s professional profile, share policy updates and engage with stakeholders
Understand how AI tools can support content creation, scheduling and social media analytics

Agenda

10:00 - 10:30

Introduction from the Course Leader

The social media landscape in 2026

Luan Wise

Social Media Expert and Trainer

10:30 - 11:15

Developing Your Social Media Presence

The importance of a social media policy within your organisation
An overview of social media platforms and how to ensure the right fit for your target audiences and communications strategy
Knowing what social media success looks like, setting SMART objectives and understanding the measurements that matter

How to prepare for a crisis and manage negative comments

11:15 - 11.30

Morning Break

11:30 - 12:30

LinkedIn for the Public Sector

Why LinkedIn matters for public sector organisations: building professional profiles, thought leadership content and stakeholder engagement
How to use your LinkedIn Company Page

Guest speaker: Darren Knight, Deputy Chief Executive, Warwick District Council – LinkedIn case study

Darren Knight

Deputy Chief Executive, Warwick District Council

12:30 - 13:30

Lunch Break

13:30 - 14:15

Social Media Content for Reach, Engagement and Trust Building

What makes a good social media post?
How to ensure your social media content is compliant and accessible
Learn the most effective content formats for reach and engagement: how and when to use video, carousels, static images, polls and stories to maximise visibility and interaction on each platform
Employee advocacy: how to get your staff on board with social media

14:15 - 14:45

Useful Social Media Tools and Resources

Tools and resources for content creation and social media management
Using AI-powered tools to draft, edit and repurpose social media content—and understanding AI governance and transparency best practices
Effective listening and monitoring: tools and techniques for understanding your audience and identifying opportunities

14:45 - 15:00

Wrap Up and Final Q&A

15:00

Close of Course

Course Leader

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 25 years’ experience working in agency, client-side and consultancy roles.

Luan has worked with organisations across B2B and B2C, public and private sector plus not-for-profit – bringing a wealth of experience and insights to her training courses. A recognised specialist in the world of social media, Luan is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta and the author of multiple award-winning books.

Guest Speaker

Darren Knight is Deputy Chief Executive for Warwick District Council, he previously was Executive Director at Cheltenham Borough Council and responsible for a wide range of Council services including strategy, community development, communications, regulatory services, legal services, customer service, leisure and culture.

Darren has a CIM Diploma in Digital Strategy and can be found on X (previously Twitter) tweeting about local government, Arsenal and creative communications.

Luan Wise

Social Media Expert and Trainer

Darren Knight

Deputy Chief Executive

Warwick District Council

CPD

This course is CPD Certified.

Contribute 5 hours towards your Continuing Professional Development (CPD) and receive a certificate of attendance.

In-house Training

This course can also be offered as in-house team training. Find out more about our tailored training solutions by contacting us at [email protected]

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Course Summary

Testimonials

Course Outcomes

Agenda