Paid Social Media Marketing Online Training

Overview
Course Outcomes
Agenda
Trainers
CPD
In-house Training

Book online

Course Summary

Join our Paid Social Media Marketing online training to learn the fundamentals of advertising on social media platforms. Understand the key differences between organic and paid social media marketing, creative best practices and how to evaluate your approach and maximise your return on investment.

Acquire the essential skills and knowledge to manage and analyse the impact of social media campaigns on popular platforms such as Meta (Facebook and Instagram), LinkedIn, and TikTok. Understand the nuances of each platform’s advertising tools and the different types of audiences they attract and advertising styles.

Boost your approach to reach new audiences and increase engagement through better targeted campaigns. Understand the basics of a social media marketing funnel to attract and nurture and convert audiences into customers. Learn to identify your objectives, position your ads and set key performance indicators (KPIs) for effective measurement.

In this interactive course, you will learn from practical examples and case studies of effective campaigns to grow awareness, drive website traffic and increase engagement.

Trainers

Luan Wise

Social Media Expert and Trainer

Who should attend

This course is designed for professionals looking to build their social media strategy and analytics for wider reach and growth including:

Marketing and Social Media Teams
Communications and Digital Teams
Experience and Engagement Teams
Partnerships and Strategic Development Teams
Business Development Teams

Online Training

Participate in live training online
Group work and practical scenarios
Course materials

It was a very useful workshop with good insights and content that related to a wide range of different business areas and industries. There was plenty in there to make me think of different improvements, in the short, medium and long term, that I can make to our social channels.
Fiona Williamson, Northern Ireland Housing Executive

Good course, providing a helpful overview of the important topics. Pointed to some really useful resources which I hadn't heard of before.
Nick Gill, East and North Hertfordshire NHS Trust

Lots of information and really helpful. Will definitely be able to apply to my work and improve Ads going forward.
Rosie West, RCN Foundation

Course Outcomes

Understand the marketing funnel and how to plan your social media advertising campaigns
Identify the different advertising objectives and which ones to choose when running a campaign
Understand how to identify relevant target audiences
Learn best practices for creatives and copy: anatomy of a performing ad
Understand budgeting and how to set key performance indicators (KPIs) for your campaign
Learn how to monitor, measure, and adjust your campaigns based on performance
Make a case for your campaign through ROI and ROAS

Agenda

09:30 - 09:40

Course and Trainer Introduction

Luan Wise

Social Media Expert and Trainer

09:40 - 10:20

Introduction to Paid Social Media Marketing

Key differences between organic vs. paid social media marketing
Brand advertising vs. sales activation campaigns
Setting campaign budgets

10:20 - 11:20

The Advertising Funnel and Objective Setting

Understanding the advertising funnel
Setting objectives for awareness, consideration and conversion
An overview of Meta Business Suite, LinkedIn Campaign Manager and TikTok Ads Manager

11:20 – 11:40

Morning Break

11:40 – 12:45

Targeting Your Audience

Identifying your target audiences
Overview of the targeting criteria options for Meta ads
Overview of the targeting criteria options for LinkedIn ads
Overview of the targeting criteria options for TikTok ads

12:45 - 13:45

Lunch

13:45 – 14:45

Ad Formats and Creatives

Advertising policies and specifications
Overview of the different type of ads and their placements, by platform (Meta, LinkedIn, TikTok)
Creative best practices

Task: Reviewing Ad Libraries for inspiration

14:45 – 15:20

Measurement and Reporting

How to measure success – KPIs, metrics and benchmarks
How to optimise campaigns
Easy ways to report your campaign’s performance to stakeholders

15:20 – 15:45

Advertising Review

In this interactive session, using the examples provided, participants will put new skills into practice to review campaign creative and reporting.

15:45 – 16:00

Final Questions and Feedback

16:00

Close of Course

Trainers

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 25 years’ experience working in agency, client-side and consultancy roles.

Luan has worked with organisations across B2B and B2C, public and private sector plus not-for-profit – bringing a wealth of experience and insights to her training courses. A recognised specialist in the world of social media, Luan is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta and the author of multiple award-winning books.

Luan Wise

Social Media Expert and Trainer

CPD

This course is CPD Certified.

Contribute 6.5 hours towards your Continuing Professional Development (CPD) and receive a certificate of attendance.

In-house Training

This course can also be offered as in-house team training. Find out more about our tailored training solutions by contacting us at learning@westminsterinsight.com

In-House Training

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Online Training

Course Summary

Course Outcomes

Agenda