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Course Summary

Our AI for Communications Professionals online training course equips you with the confidence to use AI tools strategically, effectively, and responsibly. Gain a solid understanding of how AI can be used in a professional setting and discover practical ways it can support and enhance everyday communications work.

From crafting effective prompts and researching your sector to developing campaign plans, automating tasks, creating branded content, and bringing data storytelling to life, this course helps you take your communications practice to the next level.

Designed for professionals at every stage of their AI journey, this course covers essential AI foundations while also exploring more advanced topics, including AI agents, Generative Engine Optimisation (GEO), and artificial audiences.

While the course primarily focuses on Microsoft Copilot and includes demonstrations of how to use the platform effectively, most of the content is platform-agnostic. The strategies, techniques, and best practices explored can be applied across a range of AI tools, including Copilot, Claude, Gemini, and other leading AI systems.

Through live demonstrations, practical examples, and hands-on exercises, you will leave the course feeling confident, inspired, and ready to apply AI in meaningful ways across your work.

Trainers

Anil Manji

Expert Trainer

Who should attend

This course is designed for strategic communications, PR, marketing, digital and internal communications professionals across the public, private and third sectors.

No prior AI experience is required – the day caters for all stages of the AI journey.

Online Training

Participate in live training online
Group work and practical scenarios
Course materials

It was a very useful workshop with good insights and content that related to a wide range of different business areas and industries. There was plenty in there to make me think of different improvements, in the short, medium and long term, that I can make to our social channels.
Fiona Williamson, Northern Ireland Housing Executive

Just want to say today has been brilliant, I've learn so much and can't wait to share with my team and start putting some of the stuff I've learnt into practice
Megan Ireland, Leeds Trinity University

Very helpful session
Ashley Booth-Dale, HQN

Course Outcomes

Learn how to use AI to support content creation, audience insight, data analysis, research, media monitoring, and much more
Gain confidence using leading AI platforms, with live demos and hands-on practice throughout the day
Learn how to automate simple tasks, and write outcomes-driven prompts using frameworks like ACDQ
Understand key principles of using AI at work as well as the ethics and risks of AI – hallucinations, bias, copyright – and how to manage them responsibly
Navigate Microsoft Copilot effectively, including integration across other Microsoft products (incl. Outlook, Teams, and Excel)
Explore other AI platforms and become familiar with more advanced areas of AI, including agents, GEO and artificial audiences

Agenda

09:30 – 09:45

Welcome and Introductions

Anil Manji

Expert Trainer

09:45 – 10:45

Using AI in Communications: The Foundations

What AI is (and isn’t): how LLMs actually work
How communications and PR teams are already using AI
Jargon busting: models, tokens, agents, context windows and more
Understanding data and algorithmic bias and how to overcome it
Hallucinations, copyright, data protection and other challenges

10:45 – 10:55

Break

10:55 - 11:45

Navigating the AI Platforms (featuring Copilot)

Introducing Copilot and the key functions available
Understanding Work v Web, Quick Response vs Think Deeper, and other mode toggles
How to use Copilot effectively across Outlook, Teams, and Excel
Experimenting with Copilot, ChatGPT, Gemini, Claude and other platforms in a safe and effective way for non-work purposes (e.g. holiday planning)

11:45 - 11:50

Break

11:50 – 12:30

Applying AI to Everyday Comms (part 1)

Crafting effective prompts using frameworks like ACDQ
Supporting key comms tasks, including campaign planning, strategy development and building narratives
Brainstorming, iterating and critiquing AI output

12:30 - 13:30

Lunch Break

13:30 – 14:40

Applying AI to Everyday Comms (part 2)

Maintaining your brand voice (and how to avoid sounding like AI)
Image and video generation
Audience insight: mining newsletter data, surveys and wider feedback for what your audiences really think
Research, data storytelling and automating tasks like data collection, analysis and media monitoring
Bringing multiple sources into a single output for crisis comms and other areas

14:40 – 14:45

Break

14:45 – 15:45

GEO, Agents and Advanced Applications

What is GEO and how can you improve the visibility of your brand or organisation
The implementation and future of artificial audiences
How agents can support your work in creative ways
What is “vibe coding” and creating new products
AI applications (outside of LLMs) that you can use for video editing, dictation, and more

15:45 – 16:00

Final Questions and Discussion

16:00

Close of Course

Course Leader

Anil Manji is an award-winning communications strategist whose career spans UK Government, NHS, charity and agency campaigns.

Formerly part of the Prime Minister’s Priority Campaigns Team, Anil led high-impact campaigns during the COVID-19 crisis and the UN COP26 Climate Change Conference.

Alongside his Cabinet Office experience, Anil has led vaccine communications in the NHS, integrated campaigns for M&S and P&G in agencies, and advocacy communications for the charity London Sport.

He is passionate about tackling climate change and health crises, and have developed campaigns with some of the biggest brands in the country (including the BBC, WWF, Wimbledon, United Nations and even the Wombles…) to drive meaningful impact.

Anil Manji

Expert Trainer

CPD

This course is CPD Certified.

Contribute 6.5 hours towards your Continuing Professional Development (CPD) and receive a certificate of attendance.

In-house Training

This course can also be offered as in-house team training. Find out more about our tailored training solutions by contacting us at [email protected]

In-House Training

Microsoft Copilot for the Workplace Online Training

Tuesday 29th September 2026

AI Online Training Courses

AI Governance for the Workplace Online Training

Tuesday 25th August 2026

AI Online Training Courses

Crisis Communications Online Workshop

Thursday 24th September 2026

Marketing and Communication Training Courses

AI for Communications Professionals

Online Training

Course Summary

Course Outcomes

Agenda