Course Summary

Build a strategic approach to your marketing with our interactive Charity Marketing Strategy online training. Designed for marketing, fundraising, and business development professionals working in the charity sector, this training shows you how to transform reactive firefighting into proactive planning that creates measurable impact.

You will also be led through a 4-step framework – Diagnose, Prioritise, Target, and Optimise – to assess and elevate your marketing activity, regardless of the size of your organisation and resources available to you. Gain practical skills to refine your brand proposition, deepen audience understanding, and create compelling storytelling that resonates. Learn how to get clarity on where to focus your efforts for maximum return on investment, leverage time-saving resources and embed the framework into your everyday marketing activities.

Through guided exercises, learn how to put these foundations into practice to develop a marketing roadmap for your charity.

In February, new marketing rules for charities came into effect, explore what you need in place if you intend to use a “charitable purpose soft opt-in” to send marketing emails, texts, and social media messages to supporters without prior explicit consent.

Led by an experienced marketing consultant, this course blends expert-led teaching with interactive activities.