Course Summary

With the ICO’s new charitable purposes soft opt‑in guidance now in effect, our timely course helps you understand what has changed, including how the rules affect supporter contact, what counts as consent, and how to apply the soft opt‑in correctly.

Our Charity Marketing Strategy online training course gives you clear, practical support to interpret the new rules and apply them confidently in your day‑to‑day marketing. Designed for marketing, fundraising and business development professionals, this course helps you build a more focused, strategic approach to your charity’s communications.

Explore how your mission, values and audiences shape effective messaging, and how to overcome common challenges such as limited capacity and budget. Learn how to diagnose what’s working, prioritise your efforts, target the right audiences and optimise your activity over time.

Gain practical skills to refine your brand proposition, deepen audience understanding and create compelling storytelling that strengthens your marketing output. Through guided exercises, turn these foundations into a clear marketing roadmap for your charity.

By the end of the day, leave with a focused roadmap, a stronger grasp of the new rules and a more strategic, confident approach to communicating with your supporters.