Course Summary

Take your marketing strategy to the next level with our AI-Supercharged Marketing Strategy online training. Designed for marketing professionals, this course shows you how to harness the power of generative AI and machine learning to transform the way you research, plan, create, and optimise campaigns.

You’ll gain practical skills to deepen audience understanding, refine market segmentation, and accelerate the development of strategic ideas. Learn how AI can streamline content creation, strengthen multichannel planning, and deliver real-time insights to optimise messaging and campaign performance.

Through guided exercises, you’ll put these techniques into practice by developing your own AI-powered campaign, ensuring you leave with hands-on experience and a personalised toolkit to embed AI into your everyday marketing activities.

Led by an experienced B2B marketing strategist with a proven track record of integrating AI across channels, this course blends expert-led teaching with interactive exercises. Learn how to improve your marketing strategies and outputs with the power of AI.