Since joining Women in Sport in 2019 Steph has renewed the charity’s strategy based on its proud 40 year history and has developed the charity around its existing strengths in insights and research. As CEO she has been making sure the charity is tackling major policy issues, growing its influence in government and its partnerships in sport, whilst diversifying its people and its funding base.

Before Women in Sport, Steph was CEO of a major environment movement and campaigned on climate change and nature’s recovery. She is experienced in achieving legislative change and is a strong advocate for the outdoors, active living and teamsport. She is passionate about freeing up the lives of women and girls in all their diversity to experience the joy of sport.  She believes it is wrong that so many women and girls are missing out on the wellbeing, resilience and leadership skills sport can instil.

Alex has spent most of her career working in sports, specifically working with team sports at the ECB, GB Hockey and now at England Rugby.
All these roles have involved working across major events to look at how high visibility can have great lasting impact – from Olympics to World Cups.
Alex has been responsible across a number of roles, on growing the consumer base in new and innovative ways.

In her current role as Executive Director of the Women’s Game at England Rugby, Alex oversees the development of strategies to grow the number of players, fans and followers of women and girls’ rugby, in order to create future commercial sustainability.

She is also on the Board of Premiership Women’s Rugby, the top of the domestic league for women’s rugby in England, and Rugby World Cup 2025.

Kelly Gordon is a leading voice in advancing female participation and tackling inequalities in sport and physical activity. As founder of KGSport consultancy, she designs purpose-led strategies that put inclusion and wellbeing at the heart of sport. With over 25 years’ experience, she works with organisations such as Active Cheshire, Women in Sport, Youth Sport Trust, England Netball, Sport England, the FA, British Canoeing, England Athletics, British Triathlon, and PwC to break down barriers and create more opportunities for women and girls.

At England Netball, Kelly leads the ground-breaking NETBALLHer initiative, including the recently launched I Wish I Knew campaign, which is redefining how the sport supports women and girls across every life stage. She also played a central role in developing England Netball’s 10-year Adventure Strategy, setting a bold vision for the future of the game.

Her leadership in female health advocacy has been recognised nationally, including being named National Winner of the Female Health Advocate Award at the Great British Workplace Wellbeing Awards.

Dr Claire-Marie Roberts is the Performance Director at Coventry City FC. She has spent a lifetime in elite sport, from being an international athlete, to working for the British Olympic Association and the Premier League. She also maintained an academic career with much of her research focusing on the progression of women and girls in sport and the participation in exercise and activity across the lifespan. She has produced three books aimed at redressing the balance in sport and exercise science research to ensure we have sufficient data to understand issues specific to women and girls. Over ten years ago, Claire-Marie co-founded the Women in Sport & Exercise Academic Network (WISEAN), aimed at connecting researchers, globally, with a specific focus on women and girls – to expedite efforts to ensure accurate representation in scientific literature. Claire-Marie is a special advisor to Nike on women athletes and a Scientific Board Advisor of the Active Pregnancy Foundation.

Adi’s career in sport started as a British Rowing Sport Development Officer. She then successfully made the move into coaching, starting at junior level and then moving into the role of Talent Development Coach for British Rowing based in Manchester. In Sydney, AUS she worked  for Rowing Australia as the New South Wales High-Performance Development Co-ordinator.

Adi returned to the UK as Talent Manager for Volleyball England. She was also Chief Operating Officer at Cerebral Palsy Sport, and contributed to special Olympics GB, as Head of Sport.

Adi volunteered as the Secretary of the World Ability Sport International Frame Running Committee. For the last 2 years Adi has volunteered as an NED on the UK Coaching Board. In 2023, Adi was awarded an Honorary Doctor of Letters Degree by the University of Hull in recognition of her contribution to sport and commitment to widening diversity in sport.

Marina Logacheva is a tetraplegic wheelchair user, 2025 World Cup bronze medallist in handcycling, and disability advocate committed to creating equal opportunities in sport. As Disability Sports Lead at the creative agency MATTA, she works with major brands and sports bodies to improve representation, accessibility, and inclusive leadership across the industry. As a 2025 Churchill Fellow, Marina is researching inclusive fitness and governance practices across Australia, Canada, and the USA to help shape policy and drive long-term change in the UK. Through her lived experience and professional expertise, she champions the importance of authentic representation, intersectionality, and accountability in advancing opportunities for women and disabled people in sport.

Mhairi is an elite marathon runner and safe sport advocate. She is the Co-Founder and CEO at Kyniska Advocacy, campaigning in sports policy and athlete welfare, for a sporting world that protects, respects and celebrates women and girls in sport. Mhairi’s passion is to help evolve sport so that it is a safe and equitable place for women to participate. Her vision is a sporting community which fosters a safe environment and has the protection of women at its heart.

Professor Stacey Pope is based in the Department of Sport and Exercise Sciences at Durham University, UK. She is a world leader in the area of women, football and inequalities. She is a leading figure in research on women football fans. She has also developed a new programme of work examining men’s responses to the increasing visibility of women in sport and issues of sexism and misogyny. She is also leading research on media coverage of the FIFA Women’s World Cup and fans of the England women’s team.

Professor Pope’s research has led to her being an invited expert for the DCMS Committee and the Women and Equalities Committee to discuss how football could be made more safe, welcoming and inclusive for women. Many of these recommendations have been taken forward in the House of Commons Culture, Media and Sport Committee Safety at Major Sporting Events Report. Professor Pope is committed to the public engagement of her work, with her research regularly featuring in the national and international media.

Hattie oversees ukactive’s Membership Experience and Sector Development team, covering member engagement, strategic partnerships, and ukactive’s eight key strategic workstreams that sit under the system partnership with Sport England. Hattie is also a Board Trustee of The Active Pregnancy Foundation, fulfilling both expertise and personal passion. 

Hattie has over 12 years’ experience in management roles delivering projects, programmes, and campaigns in the sport, health, fitness, and leisure sector – that look to drive activity levels and highlight the role of physical activity in tackling inequalities and engaging specific audiences. Her extensive background working with different partners outside of the sector including, the likes of BP, GlaxoSmithKline, Argos, Sainsburys and Comic Relief brings a diverse set of skills and experience to her role at ukactive. Her relationship management, ability to spot and connect opportunities has led to her progression within ukactive, alongside her knowledge and understanding of connecting strands of work to support the development of the sector in line with consumer expectations, experiences, and behaviours. 

Hattie played a central role in the development of ukactive’s guide in partnership with This Girl Can, for gyms and leisure facilities, to help them improve their services for women and girls, including practical tips for making them safer and more comfortable spaces. She has also built and driven some of the sector’s biggest consumer campaigns, including National Fitness Day, This Mum Moves, Fit Together and the UK’s previous involvement in the European Week of Sport. As well as in more recent years developing and implementing ukactive’s new Consumer Engagement workstream.

Professor Jo Maher is the Pro Vice-Chancellor for Sport at Loughborough University. She serves on FA Council and Chairs the Football Development Committee, as well as being an independent expert for DCMS on the Government response to the Carney Review. Jo recently led the strategy for the Women in Sport Research and Innovation Hub opened by Minister Peacock in March. With a background in sports psychology, she has supported athletes from grassroots to Olympic levels. Jo has previously held leadership roles in further education, including CEO and Principal positions, and has been instrumental in developing elite sports facilities and partnerships.

Kelly Gordon is a leading voice in advancing female participation and tackling inequalities in sport and physical activity. As founder of KGSport consultancy, she designs purpose-led strategies that put inclusion and wellbeing at the heart of sport. With over 25 years’ experience, she works with organisations such as Active Cheshire, Women in Sport, Youth Sport Trust, England Netball, Sport England, the FA, British Canoeing, England Athletics, British Triathlon, and PwC to break down barriers and create more opportunities for women and girls.

At England Netball, Kelly leads the ground-breaking NETBALLHer initiative, including the recently launched I Wish I Knew campaign, which is redefining how the sport supports women and girls across every life stage. She also played a central role in developing England Netball’s 10-year Adventure Strategy, setting a bold vision for the future of the game.

Her leadership in female health advocacy has been recognised nationally, including being named National Winner of the Female Health Advocate Award at the Great British Workplace Wellbeing Awards.

Since joining Women in Sport in 2019 Steph has renewed the charity’s strategy based on its proud 40 year history and has developed the charity around its existing strengths in insights and research. As CEO she has been making sure the charity is tackling major policy issues, growing its influence in government and its partnerships in sport, whilst diversifying its people and its funding base.

Before Women in Sport, Steph was CEO of a major environment movement and campaigned on climate change and nature’s recovery. She is experienced in achieving legislative change and is a strong advocate for the outdoors, active living and teamsport. She is passionate about freeing up the lives of women and girls in all their diversity to experience the joy of sport.  She believes it is wrong that so many women and girls are missing out on the wellbeing, resilience and leadership skills sport can instil.