Join our Paid Social Media Strategy and Analytics online training to learn the fundamentals of running and measuring the impact of a social media campaign. Understand the key differences between organic and paid social media marketing to evaluate your approach and make the most efficient investment.

Acquire the essential skills and knowledge to manage and analyse the reach of social media campaigns on popular platforms such as Meta (Facebook and Instagram), LinkedIn, and TikTok. Understand the nuances of each platform’s advertising and the different types of audiences they attract.

Boost your strategy to reach new audiences and increase engagement through better targeted campaigns. Understand the basics of a social media marketing funnel to attract and convert new audiences. Learn to identify your objectives, position your ads and set key performance indicators (KPIs) to convert new audiences into users or customers.

You will hear expert advice and guidance from an industry professional on optimising campaigns and preparing campaign data, as well as the best practices to analyse your campaign’s reach and performance for optimal results.

In this interactive course, you will learn from practical examples and case studies of effective campaigns to increase awareness, website traffic and engagement.