Course Summary

Attend our one-day Introduction to Public Affairs and Lobbying online training for practical guidance to help you structure an effective public affairs campaign and create change.  

Designed for public, private and third sector organisations, you will learn about the policy making process and how to influence outcomes. We will focus on relationship building to maximise impact, including WHEN, WHO and HOW to engage.

This course will be led by our expert trainer, Sara McCracken, who is a member of the Public Affairs Committee Member, CIPR. You’ll also hear from David Boot, Head of Public Affairs at the National Oceanography Centre (NOC).

Take away fresh insights and perspectives to help you develop your own public affairs strategy. We will focus on setting objectives and monitoring performance – how will you know you have made a difference?

Finally, with a focus on ethical lobbying – we will hear real-life examples of high impact and successful campaigns.

At this highly interactive course, you will have the opportunity to put your skills into practice. Participate in a scenario-based group exercise, and have your questions answered by our highly experienced trainers. Take away a workbook with tools and tactics for effective engagement.