10:00 - 10:15

Welcome and Introduction to the Day

Mark Egan

Mark Egan

10:15 - 11:10

Understanding the Policy Making Process

  • What is policy?
  • What drives policy change?
  • What are the different ways in which policy change happens?
11:20 - 12:20

Mapping Stakeholders

  • Understanding who you should seek to influence
  • Identifying allies and opponents
  • Influencing public opinion, when and how?


12:30 -13:30

Developing a Strategy to Influence Policy

  • Creating a plan: Identifying what needs to change
  • Tools and tactics to maximise impact
  • Pathways to influence policy (meetings, evidence, public campaigns)
  • Preparing and adapting your message
  • Delivering a succinct and persuasive argument
13:30 - 14:30

Lunch Break


14:30 - 15:30

Lobbying Ethically and Running Successful Public Campaigns

  • Overview of the UK Lobbying Register
  • Developing a public affairs campaign

Hear from members of the public affairs group, CIPR, on how to create high impact and achieve successful campaigns

Max Sugarman

Max Sugarman

Chair of the CIPR's Public Affairs Group & Head of Policy and Public Affairs, Catapult Network, CIPR

David Boot

David Boot

David Boot is Head of Public Affairs, National Oceanography Centre (NOC)

15:30 - 16:00

Interactive Exercise

Participants will be given a scenario on influencing policy and asked to develop a brief strategy they would use to achieve success. Ideas will be discussed in groups with feedback provided by the course leader.


Close of Course

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