Event Summary

Join us online for our full-day, interactive Copywriting Workshop led by B2B copywriter, scriptwriter, and trainer, Katherine Wildman, who will help you to hone your writing skills and take the fear out of copywriting.

How do you write great copy without crying into your computer? Learn how to write engaging and high impact messages that audiences want to read. We’ll start with the basics and make sure you leave feeling confident and enthusiastic about putting pen to paper; or fingers to keyboard.

Hear best practice for editing copy – these simple techniques will help you to polish your writing until it shines.

We’ll help you start to get results. Bring your questions, your challenges, and your ambitions as a writer. There will be no such thing as a silly question and everything about loving the fact that you get to send your words out into the world.

Learn the basics of Content Marketing and Search Engine Optimisation (SEO) to maximise your reach in digital platforms. Likewise, you will gain tools to stand out in print platforms. You will get tips and tools on how to craft irresistible words about anything and everything, turning your audience’s attention into action.

This will be an interactive and practical session, with plenty of opportunities to practise your skills and receive feedback from our expert trainer.

This course is for anyone in the public and private sectors wishing to improve their writing skills.

Sessions will cover

  • Crafting engaging copy and getting attention
  • Defining a simple brand tone of voice
  • Editing basics – developing engaging copy that converts
  • Powerful content marketing for digital and print platforms
  • Understanding SEO driven content
  • Enhancing your email messaging
  • Top tips to take away for everyday writing and grammar.