Course Summary

Join our one-day Developing Successful Social Media Campaigns interactive training for guidance and support that will help you engage your audience effectively. We will equip you with the tools to plan successful social media campaigns, and to reach your business goals for social media.

Choose the right calls to action (CTAs) to help you connect with your audience, build brand awareness, and customer loyalty. You will understand what makes a campaign successful and how to stay in control of the conversation.

Learn how to set objectives and monitor your ROI with key indicators.

Harness your presence through different social media platforms including Facebook, LinkedIn and Instagram and create bespoke multimedia posts to boost engagement.

Evaluate different ad strategies to reach your objectives through paid ads and organic engagement, ad well as the risks and potential benefits of partnering with influencers and organisations.

Participants will have the opportunity to bring their own campaigns to work on and will takeaway a practical checklist to refer to when planning future campaigns.

Key Outcomes

• Plan and implement successful social media campaigns
• Define phases, key messages, audiences, channels, goals, indicators and targets
• Understand how to optimise your social media posts and engage audiences
• Key indicators to monitor your performance
• Evaluate the benefits of paid ads and organic engagement
• Drive your engagement strategy